This Tropicana juice box is a redesign of the original pure premium orange juice packaging. In order to give it a modern look, I wanted to do away with the realistic orange imagery. I created a fun and youthful illustration that continuously wraps around every side of the Juicebox. I used flat overlaid shapes to give it a more abstract look and softened it with a warm color palette. For continuity, I used the same illustration on the box carrier, but with a white background.