For this project, the objective was to make a billboard ad for the Atlanta Falcons in collaboration with the radio station Z93. I wanted to create an edgy, fast paced feeling in my ad. I kept the colors, red, white, and black, which were the main colors for both the Falcons and the radio station. Instead of the Falcons font, I chose a type face with a thrilling kind of feeling to try evoke that hype feeling you get when you watch the game. Overall, for this ad, I really wanted to tap into that emotion and excitement that fans get when they listen. Everything from the angles to the brushstrokes to the font are meant to give it that excited edgy feel.